By Carl Heaton on

Sometimes when you’re running an ad in Google adwords you will find that your ad has been rejected and Google isn’t always forthcoming about just why that is. So here is a little guide to use when writing your ad, just to make sure that passes with flying colours.

rejected google ads

Sometimes when you’re running an ad in Google adwords you will find that your ad has been rejected and Google isn’t always forthcoming about just why that is. So here is a little guide to use when writing your ad, just to make sure that passes with flying colours.

1)  Your campaign shouldn’t have excessive punctuation

comma

Punctuation is a fantastic thing and can save you from a great deal of embarrassment. It’s the difference between ‘Helping your uncle Jack, off his horse’ and Helping your uncle jack off his horse!’. As far as Google is concerned you want to ensure that are following best grammatical practices and ensure that you only ever have one exclamation point in an ad, no matter how excited you might be about your product!!!

2)  Don’t include trademarked terms or brand names in ad titles or text.

brand fails

You will generally come up against issues if you add the big brands in your add eg: Coke, Nike, Ford and others. It’s not always the case however it has happened more often than not so it’s just better to not add them if you can. Sometimes the smaller brands will not matter however I recently used the brand ‘Wordpress’ in the copy of an ad and it was disapproved so better to just not do it no matter what the brand.

3)  Do not include unnecessary symbols

excessive punctuation

Using * or { or[ or and so on is a sure fire way to get your ad disapproved so it’s in your interests to just not add them also, you have such limited space in Google ad text that filling your microcopy with symbols is just a waste of good sales real estate!

4)  Make sure the destination URL is the same as the Diplay URL

direction

Guaranteed, if your Display URL is www.webcoursesbangkok.com.au and your destination URL is www.webcoursesbangkok.comyou’re going to have your ad penalised, so just double check that it’s exactly the same. You don’t need to worry about the http:// and you can (and it’s recommended) have capitalisation in your URL eg: www.WebCoursesBangkok.com but apart from those differences you need to be exacting.

5)  Make sure all URL’s are active

active urls

If you’re sending a potential customer to a URL that isn’t on your site not only are you going to annoy that customer you’re going to annoy Google as well. If your sending people to deep links on your site (sometimes it’s better to send someone to your ‘About us’ page for your quality score) you must ensure that they are working and if you change the URL at all you must change it in your Google a as it won’t dynamically update.

6)  Do not direct ads to Bridge Sites

Google outlines that a ‘Bridge Page, also known as a Doorway/Gateway page, is a web page created for the mail purpose of sending visitors to a different site. Bridge pages offer little or no unique content and are considered low value to users. Affiliates that display the same characteristics may also be considered a bridge page’. If you’re selling widgets don’t send people to a site that is all about bikini girls with a click here for more and then send them to your widget page.. yes it happens… no it is not effective… yes it also stupid.

 In Summary

So there you have it, 6 tips to ensure that when you are creating your next Google ad campaign your ad will pass the Google best practices guide and will go live quickly. When your ad goes live you start getting traffic and traffic means visitors!. If you are interested in an AdWords course please have a look at our Adwords Beginners Course.

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carl68

About The Author

Carl

He is our senior instructor and originally from Manchester UK. Carl teaches our Web Design and Online Marketing Courses.

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