How Facebook Will Die

A few days prior to this post I updated my facebook status with a bold statement that I knew how facebook was going to die. In this post I explain my reasons while also giving some counter arguments in favour of the Social Networking giant that gets more hits than even the mighty Google

I am not in any way against facebook, it has on the contrary been a wonderful tool for both my business and social life. The part I do disagree with is the god like nature the web site is revered as. Below are the issues I see behind the possible death of facebook

Loss of Real Connection

Facebook Junkie

My issue with facebook is more and more that there is a loss of real connection. Think of the amount of stupid groups you are invited to on a daily basis. If you are actually interested and join, the group never actually interacts more than a few intial posts by the owner. Its as though people are just making these groups because they had a brain fart and thought it would be a good idea. The more and more of these pointless groups exist the more spaced apart the good ones become.

Don’t get me started on events! How many “confirmations” do events get and of that confirmed lot who actually turns up? I say less than 4% from personal experience. This is the trouble with facebook, there is no responsibility, no currency and no ramifications which means that there can never be a real connection.

The sheer amount of stagnant fan pages is unbelievable. Even celebrities / games / tv programs you would assume to be buzzing have at most a nice picture of the celebrity and a few posts from the admin. If you know of a fan page that is full of life, please post it in the comments, I would love to be part of it.

Then we have the plethora of crappy apps that constantly infest our newsfeed. Luckily facebook cut back on this and Mafia Wars finally stopped asking me to be a gangster every waking hour. Power to the block function I say!

With the loss of real connection why would people want to logon? With no connection you are essentially talking to your self which can get you put in the funny farm where I come from…

The Internet’s Dumping Ground

Dumbing Ground of the Internet

If you can say and do anything, how does what you do have meaning? facebook is saturated with rubbish in every format you can imagine. Nonsensical videos, pointless pictures, irrelevant notes, pointless groups and baren fan pages.

On the flip side it is great to think I can do and say anything I want. It’s nice to have a place where I can save parts of my life and look back on later. I personally think that using facebook as a dumping ground for your life is actually a good thing. Example, since starting Web Courses Bangkok I have literally been too busy to keep in touch with friends but, because they often dump their lives into facebook, I get the goss and keep up with who is doing who. For this facebook, I thank you.

Real Interaction, Where For Art Thou?


It is your friends birthday, you know because facebook has kindly reminded you. So you click their profile and put “HBD” onto their wall and smile to yourself that you have shown you care. Wrong! Come on, how is putting an acronym on someone’s online profile as real as calling or meeting them and saying “Happy Birthday Day mate”. This is not just an attack on facebook but the whole move from reality to online.

The trusty link. You find a web site, post, picture that you like and you take the time to craft a link to it. You’re link says proudly I like this and I have put time and effort into proving that fact. Okay, maybe this is making it sound more grand than it is but simply clicking “I Like" is no where as real as putting a real link into your web site. Again facebook is removing the real interaction by substituting convenience to benefit its own stats.

Take another example, you become a fan of a charity, do you actually do anything about it? Or do you assume that one mouse movement and click of the index finger single handedly helped take care of the 120 orphans with HIV and or AIDS? Come on, be real and put meaning into what you claim to be interacting with.

Be real when you interact, even if it is as small as becoming a fan of a charity. Actually put some real time and effort into what you do online and that will bring meaning back.

Facebook Decides What is Private not you!

Facebook stealing identity

In December facebook literally sent shock waves across the net. Most people didn’t really care that much but some were outspoken enough to get a lot of press and even get facebook to change their take on privacy.

Essentially facebook users were not allowed to restrict access to their profile photos and pages they liked. This means anyone could view your photos and they also made the list of all your firends available! Luckily they changed their stance on this and made it so only "machines" could access this information.

Rumours of this started a long time ago when people realised you can never truly delete your profile from facebook. Personally I find this crazy and a real breach in my privacy. My pictures and content I upload should be mine and mine to delete!

Later they decided to basically make all your updates, shared photos, videos and links public by default. This meant to keep your thoughts, pictures, clips and links private you had to alter your privacy settings. Now lets be honest how many people would be bothered to do so? Not many!

Facebook Product Manager Leah Pearlman told that making more user data publicly visible would help users identify which people were their friends when search results showed multiple people with the same name. Facebook Director of Communications Brandee Barker told that more public information would help users connect with new people who share common interests.

As Nick O’Neill wrote on his own blog AllFacebook:

When Facebook decided that they would start making these decisions on behalf of users, they crossed the line. Facebook doesn’t need to update their system to ‘reflect what the current social norms are’. Instead, Facebook should give users complete control of their privacy and as a result, user settings in aggregate will effectively ‘reflect what the current social norms are’. Simplifying a system which gives users complete control of their privacy isn’t easy but the value of such a system is priceless and for Facebook it’s necessary.

Now there is a possible reason behind all this "openness". There is speculation that facebook will start selling stock to the public;  IPO Initial Public Offering. Now if facebook opens the doors to the content, other sites and search engines can find and link to it, this will put facebook’s traffic figures up considerably. With no privacy doors in the way of content means more ads facebook can show you thus the value of their stock will increase as the more advertisers flock to facebook.

" Name and Profile Picture.  Facebook is designed to make it easy for you to find and connect with others.  For this reason, your name and profile picture do not have privacy settings.  If you are uncomfortable with sharing your profile picture, you should delete it (or not add one). "Facebook privacy statement

It is no surprise that a massive company such as facebook changes the rules to suit itself, but there is only so many times you can rock a boat before people start abandoning to another ship where privacy means private.

Will the facebook Universe Keep Expanding or Contract Into Something Wholly New?

Expanding Universe

Lets get down to it the real reason I see behind facebook’s death is that it is like the ever expanding universe. going in so many directions and exceeding in none. This is why I love twitter, it really went for one small area and as a result it flourished. facebook started off as a way of segregating yourself into relevant networks, this was the beauty of it. Like little galaxies these networks spun around the universal online soup. Now as the boundaries of the networks gradually gets smaller and smaller they eventually merge into a big soup much like MySpace was. Without segregation the networks become pointless and the founding idea of facebook is lost.

I see facebook basically expanding apart. Getting so large that the distance between relevant interactive people is so great that people give up. I see a seed growing in the form of a highly exclusive social network that people fight to get on and is so tightly locked down that people flock to it because they can’t get in. I think the new social network to take facebook’s place will be a complete polar opposite.

Or will we see a whole new era of social networks much like in the film gamer, where we can actually become other people online, oh wait that has been done. Okay, what about a network that you can only enter if you are invited, darn it that wave has passed as well. Second Life and Google Wave may not have been the massive Social Networks their creators promised but is there a possibility of some sort of hybrid? Is that where facebook is going?

Wait, there is more! Facebook’s New Omni Graph Enters Stage Left

Open Graph

Open Graph is a new platform that allows sites and online apps to share information about people even if that visitors has never been to the site before. By sharing your interests and tastes with that site, the site can tailor it’s advertising and features to you. Oh, sounds so great doesn`t it. But again it is sharing informaiton with others without you knowing.

"Zuckerberg and Taylor described a concept called “Open Graph” that will be useful to businesses and services. On Facebook, users are connected to people they know, as well as public figures, services and products they like; Facebook’s new platform will allow websites and apps to share this information with each other. " Mashable

So what does this mean for us as users? Better user experience of the web or just better advertising?

Carl’s Conclusive Conclusion


In all truth I am waiting for a glimmer of hope that will gives us a strong clue of what is coming up next. For me I am going to continue with facebook as I still have a great deal of friends on my list with whom I can interact in a relevant, engaging, challenging and interesting way. As soon as this stops so will my facebook account.

Social Networks are all about people and I think as soon as a network gets saturated with businesses and marketing spiel people loose interest. With facebook’s massive user base there will always be businesses, like me, wanting to connect with these people and get them to part with their hard earned pennies in return for their product or service. it is up to the social network to control the flow of this and facebook does try very hard to protect its users and ban the spammers but with the recent privacy out cry how much trust can we put into what facebook says.

When a social network platform stops listening to its users, it dies. By listening to its users facebook will continue its rein as the king of social networking, but I personally see this coming to an end when people want quality engagement from real people. I believe the online community will cry out for real engagement as the real world moves more and more online. This will give birth to a place where there is in fact less choice, less possibility of dumping your mindless drivel and being actual online personas. People will always need people and social real engagement.

I personally am excited to see what is around the corner. What do you think will be the next big thing with the online world?

Do you think facebook will live forever?

  • Mike Dando

    An interesting theory Carl. I am already coming across a lot of ex facebook addicts who have become disillusioned with the site especially here in the UK where it took off at an earlier stage than other countries around the world. So maybe we really are starting to see the beginning of the end of facebook??

    Some people seem to spend half their lives on facebook whereas others see it no more than a quick connection with old friends and family.

    In my opinion for at least the forseeable future there will be a percentage of people who are keen facebook / social networking users and a percentage of people who do there socialising only in the real world…

    Keep the articles coming Carl – always an interesting read.


  • Eric Buckley

    Nice one Carl.

    One other irritating item is the way that Facebook has become more of a Beta testing platform for gaming.

    These games pretend to encourage friendships by forcing users to invite their friends to enjoy additional benefits or to unlock features.

    In reality, these games are the biggest time wasters. They do not nurture friendships and have resulted in mass numbers of users speaking out against the games due to “too many bugs” or “too many invite requests”. (Zygna)

    Anyway, keep ’em coming. Good reading!

  • zack

    I agree with this, I think there is just too much crap applications on facebook. We need a ‘Curated’ Social network.

  • Benjamin S Powell

    I don’t think that the general populace really understand what the whole privacy problem is, that is until someone has their identity stolen via Facebook. It will take something like that for people to realise just how much information that they put on the internet and sites like that.

    There was talk recently about a mass abandonment of Facebook, however it really had no major effect on the numbers (500 million members and still climbing) and apparently a lot of the people who left actually resigned up a little later (*unconfirmed)

    While a agree that there is a fragmentation of services being offered by the social network gargantuan I actually see it as a possible mother to other more focused sites.

    I am interested in seeing the Facebook movie though…

  • benjaminspowell

    As an addition to my comments, maybe it wont be Facebook that kills itself it might be a competitor.

    Google Me

  • Alan

    As Depech mode said “It’s a lot like life”

    I agree it’s the boom and bust of Capitalism it’s increasing to fast without no real concept. I reckon of you got Mr Z in a room and asked him what is Facebook he would struggle to nail it down exactly.

    There are a few real people on it Carl like you and me and we are getting our twopence worth out if it but like junk mail years ago and before that door to door salesmen, business will always find a way to ‘creep’ into our social lives and subliminally fill us with messages about what to wear, where to sit, where to go on your holidays!

    The privacy bit is interesting I mean where are the Social Security people going to find the next benefit dodgers if Facebook tightens everything up??

  • sam

    Nice concept carl. me too agree with this. as i know so many people already started to delete their profiles due to many reasons. specially privacy issue. they exposed API and so many hackers tried to hack their system. most dangerous outcome was facebook games and various applications.all the applications are trying to access user’s private information.

    some times back FB was helping to find all the friends and it helped to maintain friendships. but right now so many fake users exists on the fb. all are trying to do some funny stuffs.

    but some people are using it better way and getting benefits. still fb owners can change the stuffs. if they remove unwanted stuffs and maintain high security standards, then this will have long lives.

  • Rene

    The argument that face book is causing the death of real interaction is not a new one and could be applied to any mediated communication and often has in the past such as the phone, TV, telegraph etc.

    I think the containment of users data in a “walled garden” approach will be what ultimately is it’s undoing like AOL in the ninety’s. An open network will always be more useful to it users then a closed one.

  • GC

    Hi Carl

    Very interesting read, especially since the blog resonates and articulates some of my thoughts on facebook. However, I must add that with all the above shortcomings and invasion of private lives, it is still one of the best means available to keep in touch with many with whom you would normally lose total contact. In my case, having changed a fair number of schools, universities, work places and geographies, it is still a damn good way to be abreast with what your old contact/network is upto. The relationship built on FB will never and I guess is even not intended to match the relationship built on personal interaction. In my view it is something that works more on the periphery and not necessarily at the core of networking.

    Much as I would like, I am yet to be convinced with the thought that excessive spam, useless applications etc would mean the downfall of FB. This is especially from the point of view that users who promptly update their status or part take in useless applications, are doing so to channelize their otherwise useless time and energy- at work or otherwise :)…which really means that FB is falling into the shoes of the devil’s workshop which is attracting a lot of idle minds. FB is more and more becoming a drug that the idle minds are getting addicted to, to escape away from otherwise boring life/time.

    Saying that, if a social networking site can actually make use of all these sharp but idle minds and channelize their constructive energy into more useful applications, the world will be a better place!

    Apart from FB’s many faults and problems, I certainly hope its users are intelligent enough to find the best use of FB or any other social netwroking platform.



  • Chat Chatvalvong

    To Carl

    สำหรับผมมีความเชื่อว่า Facebook ต้องถูกแทนที่ด้วย Social Network ตัวอื่นๆอย่างแน่นอน แต่ปัญหาของการไม่มีปฏิสัมพันธ์จริงๆนั้น ก็ยังคงจะไม่ถูกแก้ไขเหมือนเดิมต่อไป ตราบใดที่ผู้ใช้งานยังคงใช้เทคโนโลยีต่างๆอย่างไม่เป็นประโยชน์อย่างแท้จริง

    จริงๆแล้วผมว่าช่องทางพวกนี้ทำให้เราสามารถติดต่อเพื่อนเก่าๆที่ห่างหายกันไปนานได้ บางทีอาจจะตามหาเขาไม่เจอ หรือเปลี่ยนเบอร์โทรศัพท์ไป
    หรือแม้แต่เวลาพี่น้อง ญาติมิตร ไปเรียนต่อต่างประเทศ เราสามารถใช้มันทำ ให้เรากับเขาใกล้กันมากขึ้น หายคิดถึงกัน ผมว่าแบบนี้มันก็คือปฏิสัมพันธ์จริงๆในอีกรูปแบบหนึ่ง
    ผมว่านี่คือช่องทางที่สำคัญหากเราใช้มันให้เป็น ก็น่าจะใช้มันให้เกิดประโยชน์ได้
    แน่นอนผมเองก็เล่นเกมส์บน Facebook เเละก็ไม่ได้ชอบวิธีการในการเพิ่มเพื่อนเืพื่อเเลกกับสิทธิพิเศษหรือสิ่งของต่างๆในเกมส์ซักเท่าไหร่ สำหรับผมนั่นมันเป็นเเค่เพียงการตลาดที่ทำให้ Facebook เติบโตขึ้นเท่านั้น

    เหรียญมักจะมีสองด้านเสมอ ผมว่าอยู่ที่เราจะเลือกใช่ไหม?

  • rob

    Game apps are probably one of the few who are really profiting from FB. Anyone who tries to market on FB knows how untargeted the traffic is.

    This alone will effect their business in the long run. It has it’s appeal, as a social platform – although random irrelevant comments like “I’m of to the airport” irrritate me.

    You do have the “hide” button but then you may miss something of quality in the future. Just have to grin and bear the pointless random stuff I suppose!!!

  • Kasun Kaushalya

    I think it is very very good idea . It waste trillions of human hours every second..Weldon Weldon

    • Jon

      Actually it’s 1,140,771 years every month.

  • Mas

    I think it will die when they’re servers burn the hell up and they can’t keep up with maintaining them. It’s not even a matter of people getting tired. It’s a movement until the servers catch on fire. You can’t keep up with demand like that. sooner or later your bills will catch up to you. those servers are not cheap. I’ve read “the facebook effect” and it looks like they keep hiring people to keep purchasing servers and the more content they withold, the more servers will needed. Videos are being held as well as photos, in which more storage space is needed. There is an article on Google stating that search is starting to lose it’s luster and Google is looking evil. The only thing about Google is ATLEAST they’ve invested in other ventures that do not involve the internet. The workplace open reg didn’t pan out like he thought it would be and pretty soon, you’re gonna run out of people to connect. Unless you expand to Mars, yeah, you’ll run out of “users” fast because it’s free. The minute you start charging, imagine how fast damn near everybody will get off. MySpace atleast had the dexterity to expand to Music and Media, keeping the numbers steady so all they have to do now is sell their music, which is what should’ve happened. Just like Pandora. those Clouds will burn sooner or later. no one will die if there’s a black out in California. I like facebook myself, but I keep thinking about the carbon foot print that it’s burning while making money.

  • Mas

    Oh, and the reason he still hasn’t sold is becuase he believes he might not have an idea as good as that. It’s a great idea, and some of the ads are cool…but dude, you have to diversify soon, or you’re gonna burn quick fast. Everybody’s thinking about the aesthetic aspect, while I’m thinking”what will they do when they run out of data centers, and those centers get raided or broken into. Can’t keep your eye on the sites in different countries no matter how much you pay. the overhead alone will kill the company .

    • Andy

      That’s some wisdom right there!

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  • Mick

    Facebook strikes me as a more rapidly evolving business than most (certainly more than Myspace or Friendster), and this has likely been a central part of their success. Unfortunately, they have been subject to a lot of negative publicity, against which they have had to struggle (e.g., legal claims of early “founders” that have now been settled, plus previous privacy glitches).

    That all this has not brought down Facebook is a testament to how well they have both managed to innovate and how well they have managed their online reputation. I suspect they will be around longer than what we might all have initially thought

  • SK

    I have some additional things for you guys. Have you ever asked where your information goes to? Sure there are lots of valuable data for companies running their marketing campaigns on facebook. But are just businesses involved? Had a very interesting discussion about it last year in my university and it has made me think a lot about facebook.
    Check out this video, it’s getting interesting at 1:50

  • anon

    Did myspace live forever?

    If anyone honestly thinks facebook will live forever, they are wrong. It’s going to die within four years. Five tops.

    I will come back here 4 years later and see if I was right.

    • Scinetik

      Still not dead!

  • francisco medina

    Well maybe FB will die one day, maybe it wont. I think social networking will never die; maybe it will evolutionate in time, and there will be a open social platform for everybody, something like the email technology. It wont matter which social networking platform you are using, everybody will communicate with each other no matter what. That is how it has to be.

  • Wayne

    great article. I agree with you 100%. The next best big thing is blogger. When everyone realizes that facebook is getting millions excuse me billions of $ from visiting their friends profiles pictures is the day that blogger will take off and be the giant. People don’t know that if they had a blog. Used and advert and browsed friends pages that it could be a great way of income. Great privacy. Great custom pages. Less rigid. More real and personal. No spam. Carl I think that having stats in blogger evokes emotions that users feel credibility with higher pageviews they get. Facebook doesn’t have this. And that soul purpose could drive blogger to the

    • Carl Heaton

      Wayne, thank you very much for your comment. Interesting you say blogger as it really does seem to have a great following and a consistent one at that even in the face of such great competition.

      Wayne, would you be interested in writing a short article for us on the benefits of Blogger over Facebook? I would be happy to link to your site and I am sure our readers will enjoy the topic.

  • Andy

    Kill your Facebook and go outside! Social networking is for those who want the social experience without any of the negative aspects…which is unnatural. Take the good with the bad! Be the only one who laughs at your joke for once! Feel embarrassed! It’s part of life!
    Die Facebook, die! Lest you turn our next generation into a bunch of socially inept, self-centered robots with no personal communication skills!

  • Cheap Printing

    A lot of my friends said they will not go so low to set an account in FB. Now they are listed on mine FB. Before that a lot of other social networks gathered mine friends. It is like fashion. Comes and get away. FB will eventually die. But some new SN will come in its place.
    It is nothing new.

  • Psychology Doc

    To speculate if Facebook will live or die cannot have any grounds. We have no idea of the capacity for FB to innovate and grow over the years to keep or expand on its client base. All we know is that mainstream media and corporate America are sending users to Facebook as much as to their individual websites. With such huge investment in FB, it is likely to survive even past the point it would naturally diminish. This would give FB that extra time necessary to make the adaptations to stay current. This extra time margin is huge. Just as some plants are hearty because they can handle more neglect than others, the site that can handle more neglect than others has an evolutionary advantage. A HUGE one.

    If I was asked in 1886 if John Pemberton’s sugared soda water would survive over time in the marketplace, I would have said “no.” However, sheeple across the world drink his sugar water as if it were a great elixir. It is known as Coca-Cola.

    People who drink Coke are an easy market to target. If FB stays focused on them, they’ll do just fine. Yet the fresh carrot juice drinkers, the tap water drinkers, the tea drinkers, and the (fresh) mango lassi drinkers will all pull back from FB if it doesn’t evolve into something deeper and more useful.

    If you drink Coke (or watery beer) and watch TV, Facebook is good enough for your level of discernment. If you are a bit more conscious and discerning in your life decisions, the fad of FB will pass, and you’ll realize that you really don’t want to be tapped into other people’s head-trips-of-the-moment.

  • Mary

    Good article! I also do not protest facebook’s existence, but if we all think carefully we’ll realize the complete pointlessness it carries. You are right – every person can find a way of having a moderate virtual interaction. But fb gets you very involving. I have to agree with all pointless and nonfunctioning pages and groups that are so prevalent… and annoying! You’re also right about of loss of real interaction that can never ever be replaced by something totally nonsensical as facebook.

    I believe facebook’s definitely going to die. If you do a quick evaluation… most facebook visitors are young folks(high school/college) interacting with their friends and chatting around. No one serious has actually a very involving and active life on fb other than those that feel to comfortable to share their life on a bare platform. Though, as you mentioned, it is good for business and allows to connect with many.
    But many will agree about it rapidly continues to grow into something more and more meaningless.

  • dd

    Facebook will peak when it is no longer an effective venue for advertising. Sponsors will pull out forcing Facebook to implement a service charge. Once that happens users will be signing off in droves. I think over-saturation in popular media will eventually be its downfall. People will grow sick and tired of it. It’ll be the Barney of social networking. At that point who wants their business to be associated with Barney?

    • Carl Heaton

      Totally agree mate, the popularity of Facebook will be its downfall. I think the next generation of social networks will actually be more esoteric in nature thus giving the VIP feel if you get in. HOWEVER, this has not worked for G+ so I wonder how that platform will progress?

  • Morten

    One reason why i think Facebook will fade out. Facebook looks more and more like one big multilevel marking platform, and as in real life, lots of people don’t like pushing “products” on to friends, or getting “products” pushed on to them.

    The left overs at Facebook will be the once with lots of time and “no” real life, the question is if there is any money to make on this group, i doubt it!

  • Haine

    I hope Fb dies someday. It’s a waste of time and they always block people there for no reason. It hates roleplayers and if they keep blocking all the roleplayers it could die.

  • swrthrwht

    great article, but you mean ‘reign’ not rein.

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  • a.

    I got severely hacked into in FB. It was a day that showed me that the Zuckerberg tribe of data pirates and hackers were doing their thing. I had to wipe out my HD and start over. Iwent back into FACEBOOK for a while later, but all the while hating them more and more because I had seen and gotten a big taste firsthand of what they really do .
    So, I left and deleted my account at the end of 2011. I was there for 2 yrs, playing those really stupid time wasting games… but I totally agree with all the posters in here.. Facebook will die. Facebook must die, and people should get off their machines, go play some sports with your friends, go ride bike, read in the nearby park. ANYTHING !! Just don’t get caught up in the cesspool of social online networking. Networking! I mean, if you have 5000+ friends, what do you have? Too much damn time on your stinking hands! Go out and get some REAL friends…. those that you have on FB are not your friends. Wake up !

  • Jake

    people lose interest, not “people loose interest!”
    Very different meanings :)

  • http://sdgfsdgf Jo

    I will tell you the exact reason why facebook will die! Its simple the advertising!It clutters everything and its fucking annoying. Everywhere you look advertisement is there! The same with YOUTUBE, I use to love YOUTUBE but now I have to watch a 30 second video advertisement or 10 second video advertisement before I can even watch what the hell I even wanted to watch on YOUTUBE to begin with. To be honest its frustrating and it does piss me off to where I don’t even want to go on that site to begin with. It use to support YOUTUBE for sure but now its like”nah, fuck it I’ll find it elsewhere”. To be real I couldn’t stand FACEBOOK to begin with, grant-it I mean it was a very clever move for a social stand point but LOL I mean come on! People posting the dumbest shit like //”hey! got up this morning gona walk the dog and take a shit! last night was crazy!….. WOW! I mean I know a bunch of people that do this and I just laugh my ass off!!! How do these people not look in the mirror and realize they are wasting there fucking life’s away on pointless shit. To me I think FACEBOOK will die out simply because it got to big for its bridges and they took the wrong route. // to be honest thank god “GOOGLE DIDN’T BUY OUT FACEBOOK FOR 15 BILLION DOLLARS!” “I’ll end it like this, FACEBOOK will die simply because of advertisement, it gets old and its everywhere, but solely because advertisement is nothing more than a bunch of bullshit to sucker people or scam people these days, LOL! every-buddy is looking for a quick buck and will do anything to get it or cheat people out of it! Don’t get me wrong you can use advertisement but don’t fuck people over on it!”