Why Adwords is good for small business

Why Adwords is good for small business

If you are a small or relatively new business then you may feel that getting to the top of Google is a long way out of your reach, this isn’t always the case. Read More…


how hotels feel about online travel agents

Why are Hotels throwing away money?

This article is dedicated to all the hotels’ owners or managers who wish to increase the number of bookings via pay-per-click advertising. Actually you will see a real example how if you don’t leverage the paid advertising you are losing every month significant amount of money. Read More…


Google Adwords Certificate

Re-marketing Tactics With Adwords

If you have ever done your own marketing campaign, you may have noticed how this endeavor can be an extremely daunting task.  You may also notice your efforts have produced results that have not been what you were expecting. So, in order to increase your marketing results, you may have to change your tactics.  Read More…


social media for hotels and resorts

7 Ways Hotels Can Benefit From Social Networks

Social media has had an immense impact in pretty much all aspects of our lives. It has changed the way we relate, learn, have fun, and even affects how people chose to travel. Hotels and other businesses within the travel industry are finally beginning to understand that ways of a focused approach to Social Media can help create a strong brand, allow a greater exposition world wide, drive sales, create and maintain better relationships with customers as well as to provide the perfect tool to interact directly with them. Read More…


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How to get more people to open your newsletter

Email marketing now forms an integral part of one’s marketing strategy. It is used as a cost effective method to reach out to hundreds/thousands of customers easily. Modern contact management software has helped with automating the process and making it more targeted by allowing marketing strategists to create specified lists of recipients. However, email marketing also has high rate of failure in engaging target audience Read More…


tombstone for my search engine ranking

Reincarnation from the blacklist plague?

Imagine you’ve finally reached a point where your site is nicely ranked on google for example. You’ve used all the sneaky naughty tricks you read about to raise your ranking. Then BOOM the next day you’re checking your ranking and you find your site is on the blacklist. A blacklist is essentially just a compiled list of IP addresses which have been detected by search engines or reported blacklisting tools for not operating within the accepted web rules. These rules include having malware on your site, abusing the keyword system and more which I will go into later .
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kitten begging

How can I tell what my users want?

When looking for new ideas for your company whether it’s the latest marketing or design ideas. You could lock everyone in your company in a room with no food until you either starve coming up with the best ideas or start working out who to eat first. Your internet audience grows everyday but mind reading isn’t easy so how do you find out what they want?…

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google hummingbird doodle

How to Survive The Google “Hummingbird” Update

Google appears to be trying to go back to basics with a new update to search algorithm. The new update is designed to affect up to ninety percent of all searches on Google. If you haven’t heard of the Hummingbird algorithm, you may remember the switch to “Caffeine” Google announced back in 2010.  So, now three years later we have a new update which is supposed to make  searches easier by using key phrases people ask instead of just keywords.  Read More…


newslettersignup-model

How To Get People To Sign Up To A Newsletter

Ok, so you finally have a newsletter for your business. You’re excited and put a lot of time and effort into this. So, the question now is, how on earth are you going to get people to subscribe to it? Read More…


google insights

Google Insights, Surveys That Help Your Business!

There’s a pretty cool way to get customer feedback, building your reputation and sales in the process. Google Insight works with website owners by allowing them to create surveys about a particular product or service. Once the surveys are completed, Google automatically analyses the responses in real time allowing website owners to see how their surveys are affecting their business. Read More…


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