Make your newsletters worth reading

Make your newsletters worth reading

Isn’t it annoying when every time you open your email there is at least couple new sales pitches from companies you didn’t even remember to be existed? Yes, you might have bought one or two products from their online store or visited their website one time or so, but now you find yourself spending more time erasing your emails than actually reading them. So have the newsletters lost their hope completely? The answer is no. There are few quite simple ways making newsletters more effective to get readers attention and in this article I’m going to tell you how.

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Social media: The good, the bad and the stupid

Social media: The good, the bad and the stupid

We all have our things that we love and hate about Social Media. As part of our Social Media Marketing course we always ask what our trainees love and hate about SMM and the answers are all different but there are patterns that emerge. These similarities can help you know what to do more and avoid all together: Read More…


reading a book

Content Strategist Alyce Currier from Wistia Talks About her Exciting Job

Content strategy is a vital part of any company and we just wish more companies would see it that way. If they did the web would be a better place to read. If you enjoy writing and coming up with new ideas then this interview with the very friendly Alyce Currier from Wistia will set you on the right path. Read More…


gemma purnell adwords expert

Here’s why you need to learn Google Adwords, the expert speaks

Google Adwords, the most powerful advertisement tool in the world (and the reason google earns so much money), still remains quite the intimidating contraptions for most business owners out there.   Read More…


Why Adwords is good for small business

Why Adwords is good for small business

If you are a small or relatively new business then you may feel that getting to the top of Google is a long way out of your reach, this isn’t always the case. Read More…


how hotels feel about online travel agents

Why are Hotels throwing away money?

This article is dedicated to all the hotels’ owners or managers who wish to increase the number of bookings via pay-per-click advertising. Actually you will see a real example how if you don’t leverage the paid advertising you are losing every month significant amount of money. Read More…


Google Adwords Certificate

Re-marketing Tactics With Adwords

If you have ever done your own marketing campaign, you may have noticed how this endeavor can be an extremely daunting task.  You may also notice your efforts have produced results that have not been what you were expecting. So, in order to increase your marketing results, you may have to change your tactics.  Read More…


social media for hotels and resorts

7 Ways Hotels Can Benefit From Social Networks

Social media has had an immense impact in pretty much all aspects of our lives. It has changed the way we relate, learn, have fun, and even affects how people chose to travel. Hotels and other businesses within the travel industry are finally beginning to understand that ways of a focused approach to Social Media can help create a strong brand, allow a greater exposition world wide, drive sales, create and maintain better relationships with customers as well as to provide the perfect tool to interact directly with them. Read More…


mailchimp logo

How to get more people to open your newsletter

Email marketing now forms an integral part of one’s marketing strategy. It is used as a cost effective method to reach out to hundreds/thousands of customers easily. Modern contact management software has helped with automating the process and making it more targeted by allowing marketing strategists to create specified lists of recipients. However, email marketing also has high rate of failure in engaging target audience Read More…


tombstone for my search engine ranking

Reincarnation from the blacklist plague?

Imagine you’ve finally reached a point where your site is nicely ranked on google for example. You’ve used all the sneaky naughty tricks you read about to raise your ranking. Then BOOM the next day you’re checking your ranking and you find your site is on the blacklist. A blacklist is essentially just a compiled list of IP addresses which have been detected by search engines or reported blacklisting tools for not operating within the accepted web rules. These rules include having malware on your site, abusing the keyword system and more which I will go into later .
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