Online Marketing Success Model – The Cone of Awesome

I have developed a nice little graphic to illustrate the time and efforts that you should put into developing my business online

We start from the bottom up for two reasons. First you should always start from the bottom up and two, it’s a CONE of Awesome not a Pyramid of Power.
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S.E.O. Hats for beginners, Whats it all about?

Recently I have been having a conversations with trainees about what White, Grey and Black hat SEO is. What it means, who would use it and how affective is. So I thought I would do a beginners guide to SEO tactics, the Good the Bad and the Ugly.
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The S.C.L.E.P.A model of Online Marketing

As you may be aware I am a fan of acronyms, I’m also a big fan of blending two words together as well a la George Orwell’s 1984 Doubleplusgood fame, but that’s for another time, today I want to share an acronym with you for how to be successful with your online marketing endeavors.
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How you get people to sign up to your newsletter.

In this post Ben talks about how Copyblogger have got the newsletter sign up page 100% correct! if you follow their example it will not only help build your database, but It will also help to qualify them so you know your going to keep them!

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The 5 key elements to making a Viral Video

It seems today that there are just five elements of viral videos that you should keep in mind when you want to get maximum exposure for you or your brand, but firstly for those who aren’t sure……what on earth is a Viral Video?
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5 reasons why your business should use Twitter

Ben, our Online Marketing Instructor, shares with us why your business needs twitter. Twitter has become such a powerful tool for both personal use and can bring your business more customers and greater understanding of the market.
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How Facebook Will Die

A few days prior to this post I updated my facebook status with a bold statement that I knew how facebook was going to die. In this post I explain my reasons while also giving some counter arguments in favour of the Social Networking giant that gets more hits than even the mighty Google

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50 ways to get your site noticed

Author Carl Heaton (www.webcoursesbangkok.com)

We have seen ways to test your site, analyse your site and even optimise your site but the internet is vast and you need to be noticed. This article aims to how you how to attract users and keep them hungry for more. (more…)