SEO (search engine optimization) is a technique which enables search engines find and rank your site higher by organizing and arranging your information and online presence in a certain manner. This allows your site to come ranked higher in the search results than thousands of other sites in response to a search query. SEO thus helps you get traffic from search engines. SEO and online marketing are entwined.
Optimizing, to rearrange or rewrite (data) to improve efficiency of retrieval or processing.
Today one can find a great number of company offering you page ranking and guaranteeing you a certain amount of traffic, it can be quite intimidating and daunting to jump feet first in to the SEO world. Therefore I recommend doing a little research first and if you feel up to it trying it for yourself first before dipping in to your pocket to fork out the big bucks.
In this blog post you will find a number of links referring you to blogs and articles regarding different aspect of SEO. From each of the sites, I have linked a post that will enlighten you on certain aspects of putting together an SEO and Online marketing strategy.
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This post offers a great insight on using key words correctly in and building a successful SEO campaign.
In this post David Mihm explains how PR works in an online environment.
The David Naylor Playground tool is a browser tool/plugin that will work on any common browser allowing you to dig around the site your viewing, to perform research, finding out information such as a sites PageRank, Cached pages and Keyword Density.
This article is a fine example of how to efficiently use content marketing and how it’s essential to your core strategy.
Here we find a Presentation by Ian Lurie, he establishes some of the fundamental core vales of Online Marketing. “Marketing is about communicating true value and significance to your audience. Period.”
This post illustrates a clear and clever way of putting together a highly efficient landing page.
Here you will find an excellent check list. This is a great article to consider before you start crafting any content.
This Blog post is a nice resume of a handful of analysis tools that will allow you to collect competent data when it comes to creating an online campaign.
Here’s a little easter egg! It’s the web developer’s SEO cheat sheet, taking you from clean tags to sitemap syntax this PDF is a little gem. Use it wisely.
I truly hope these sites will have given you a clearer picture of what SEO and online marketing really consist of. If you would like to know more we provide classes that allow you to learn how to optimize it all yourself.