What is Brand Identity? To put it simply, brand identity is the entirety of how a brand looks, feels, and sounds. This includes logo, design, colors, videos, social media posts, adverts, marketing materials, and even to some extent the interior design of the store if the brand has one. Branding identity is how the brand communicates with the world. Think of some of the biggest brands out there. Think Apple, Nike, Coca-Cola, and Starbucks. You know and … Read More
Photography first appeared to us as film and was commercially available first in black-and-white. As technology improved, film cameras could take pictures in color. But even now, in our digital era of photography, black and white photography has not lost it’s popularity. In fact it is considered as it’s own art form and has a sentimental value.
Mockup Generators are a useful tool to help you create stunning & high resolution screenshots of templates & images. They can be used by professionals or business owners to create high quality images, and is a fast efficient way to produce professional images. If you do not have time or know how to use Photoshop, mockup generators offer a perfect way to show your design work. Integrating mockups into Websites or using them for marketing purposes is … Read More
In this illustrator tutorial on how to create a business card we will learn how to design a card for a designer who wants to achieve a fresh and contemporary look for himself as a brand. In today’s paperless world a business card is still useful for meetings and formal introductions. Giving a good first impression is key for any business and the card could also serve as a reference for the client to remember your name. The … Read More
Designing a brand is a complex yet delightful kind of project. As designers, we have the opportunity to make research, define a concept, sketch, draw, experiment with fonts and mostly to transform the vision of a company into visual elements that are going to represent the day by day of a group of people. An activity where we should use creative strategies as an approach to resolve issues that involve a business in a social context. A … Read More
If I learned anything from studying animation is that one of the best ways to bring a message across has always been a motion graphic, illustrating a product or service with unique graphic designs and becoming animated. Companies hire artists that delve in graphic design or animation to help bring their products to life, being able to acquire both skills is an important combination as a motion graphic designer in the creative and marketing industry. So, where … Read More
Everypixel Whether you are a blogger looking for an appropriate image to accompany your post or a new startup trying to advertise your products and services with catchy pictures, there are times where you need to make use of high resolution images, both paid and free stock. Everypixel helps you search for the most ideal image in AI powered manner by searching across 50 free and microstock sites. Working just like Google Images (the only difference being … Read More
Startups have become a very critical cog in many societies today. They create more opportunities by providing jobs and offer investment opportunities as well. Tech tools business the best avenues people are venturing into right now. We take a look at some of the tools that may help make your new venture easier, affordable and faster in the new venture. 1. Startup Stash Getting information is a great way to ease the pressure on a new venture, … Read More
Skills of an UI designer, you mean? No, UX design is different. User Experience Design is the formal term used to describe UX Design. UI Design, on the other hand, stands for User Interface Design. These two elements need to work closely together and are crucial to any product that can be interacted with, for example, a website. These two concepts are quite different, even when we understand that there is an ongoing professional relationship between them. Both … Read More
Category: Graphic Design,Tutorials
I have been working on the WCB school website to be launched on 31st of January, 2012. I have just received the logo file from the designer. They are using millimeters but I want pixels. This quick and easy tutorial will show you how to change measurements in Adobe Illustrator.